YASMINE

Yrené Collective is more than a beauty brand - it’s a reflection of heritage, intention, and the women whose strength and softness inspired its creation.

The name itself holds deep meaning - Named in honor of my grandmother Irene, with a ‘Y’ inspired by the shared initial between my mother and I, Yrené collective represents the women who shaped me.

This space is deeply personal to me. It represents where I come from, the values I was raised on, and the level of care I bring into every service. I created Yrené Collective to offer more than just beauty treatments-I wanted to create an experience where women feel confident, cared for, and effortlessly put together.

To me, beauty is about enhancing what’s already there-creating results that feel natural, refined, and lasting. Every detail within Yrené Collective is approached with intention, from the services I provide to the experience each client receives.

This brand carries more than a name-it carries a story. And I’m honored to share that with every client who sits in my chair.

Yasmine x